Lead generation tools can help you streamline or automate the process of generating leads for your business. Among other things, they allow you to capture, manage, and engage leads more effectively.
Here’s our list of the top lead generation tools in 2025.
1. TextNinja
TextNinja lets you add an SMS chat widget to your website to engage and capture leads.
The widget is fully customizable, which allows you to adjust it to fit your site’s look.
It’s also easy to add to your website—all you have to do is copy and paste a piece of code.
You can create message templates to help team members respond to inquiries more efficiently. There’s also the option to set up automated responses to engage leads even when your team is offline.
TextNinja comes with a built-in CRM to help you manage leads from within the tool. And detailed reporting that allows you to understand performance and uncover areas for improvement.
Pricing
You can try out TextNinja for 14 days, completely free of charge. Plans are priced as follows:
- Starter ($29/month)
- Growth ($49/month)
- Premium ($79/month)
2. Leadfeeder
Leadfeeder is a B2B lead generation tool that helps you identify website visitors and allows you to understand which companies are interested in your products or services.
It includes 50+ behavioral and firmographic filters that help you see only the most qualified leads that make sense for your business.
Leadfeeder can score leads based on their activity on your website, which allows you to pinpoint warm leads and prioritize them in your sales outreach campaigns.
The platform also includes a built-in B2B contact database that helps you uncover the right person to reach out to at a target company. And provides you with their contact information, including email address, phone number, and LinkedIn profile.
Leadfeeder can sync data to your CRM automatically. It integrates with most popular CRM tools, including Salesforce, HubSpot, and Pipedrive.
Pricing
Leadfeeder offers a limited free plan. The paid plan costs $175/month.
3. OptinMonster
OptinMonster lets you create website forms that can help you generate leads for your business. It supports a number of different types of forms, including pop-ups, countdown timers, and more.
The platform offers more than 700+ form templates to help you get started quickly. And allows you to customize the pop-ups using its drag-and-drop editor.
OptinMonster supports advanced segmentation and targeting options, letting you display pop-ups to the right visitors at the right time.
For instance, it can detect when visitors are about to leave your website and display a pop-up to try to get their contact information.
It also allows you to personalize the forms based on visitor location, traffic source, and more. And includes a built-in A/B testing feature that helps you find the highest-converting form designs.
Pricing
OptinMonster offers the following plans:
- Basic ($7/month, billed annually)
- Plus ($19/month, billed annually)
- Pro ($29/month, billed annually)
- Growth ($49/month, billed annually)
4. BDOW!
BDOW! Is an email capture tool that lets you create eye-catching forms and pop-ups for your website. It’s a great choice for agencies since it allows you to manage multiple sites from one dashboard.
It offers plenty of professionally designed templates to help you get started. And allows you to display pop-ups on specific pages or target visitors based on referrer or device.
BDOW! also makes it easy to set up A/B tests and find the highest-converting versions of your forms and pop-ups without any coding required.
Pricing
BDOW! offers a limited free plan. The pricing for paid plans is as follows:
- Starter ($15/month)
- Plus ($19/month)
- Pro ($39/month)
5. Leadpages
Leadpages allows you to build landing pages for products, services, or campaigns using a no-code drag-and-drop editor.
It comes with 250+ ready-made landing page templates that have been optimized for conversions.
And an AI Writing Assistant that can generate copy and images for your landing pages instantly.
There’s also a built-in pop-up builder you can use to create and add pop-ups to any page on your site.
And a Leadmeter feature that analyzes your landing pages and provides data-driven recommendations for improving conversion rates.
Leadpages also lets you A/B test all elements on a landing page, including text, images, buttons, and more.
You can use the platform to host and deliver lead magnets such as ebooks, templates, cheat sheets, and more. And add a checkout form to your landing page to collect payments through the built-in Stripe integration.
Pricing
You can use Leadpages’s free trial to try out the platform for 14 days. Plans are priced as follows:
- Standard ($49/month)
- Pro ($99/month)
- Conversion ($697/month)
6. Unbounce
Unbounce is an AI-powered landing page builder aimed at marketers and agencies.
It makes it easy to create landing pages using a drag-and-drop editor.
But you can also add custom functionality by using HTML, CSS, and JavaScript code.
Unbounce offers a no-code A/B testing feature that allows you to plan, create, and launch experiments without needing to ask for help from your developer team.
Then, there’s Smart Copy, Unbounce’s AI-powered writing assistant that helps you beat writer’s block and generate copy in seconds.
And a dynamic text replacement feature that automatically inserts visitors’ search terms onto your landing page to help improve engagement.
Pricing
Unbounce offers the following plans:
- Build ($99/month)
- Experiment ($149/month)
- Optimize ($249/month)
- Agency ($499/month)
7. CallPage
CallPage helps you add a callback widget to your website and turn site visits into sales calls.
Once you add the CallPage widget to your website, visitors will be able to schedule a time to have a call with someone from your team. You can also customize the booking form to your liking and ensure you gather all the information you need.
Team members can connect their calendars to CallPage to prevent double booking.
The software also lets you set up email and SMS reminders to reduce no-shows. And create rules to route calls and leads to the right team members every time.
CallPage also offers detailed reports to help you understand your sales team’s performance.
Pricing
CallPage offers a free trial you can use to test out the software. Plans are priced as follows:
- Essentials ($39/month)
- Pro ($99/month)
- Enterprise (custom pricing)
8. Manychat
Manychat allows you to generate leads through WhatsApp, Facebook Messenger, and Instagram DMs.
You can use it to set up automated responses to make sure no message gets ignored. And respond to Instagram and Facebook comments automatically.
Manychat also offers detailed analytics to help you understand how conversations impact sales and influence your business’s revenue.
Pricing
Manychat has a limited free plan. Paid plans include:
- Pro ($15/month)
- Elite (custom pricing)
9. Calendly
Calendly simplifies the process of booking meetings by eliminating the back-and-forth emails that are usually needed to set up calls.
You can embed it on your site to allow visitors to book meetings with you or your team directly.
And create rules to route leads to the right team members.
There’s also the option to set up meeting reminders and follow-up messages to keep leads engaged throughout the sales process.
Pricing
You can use Calendly’s free plan to start using the platform at no cost. For more features and more event types and calendar connections, you’ll need to opt for one of the paid plans:
- Standard ($12/month)
- Teams ($20/month)
- Enterprise (starts at $15,000/year)
10. Hello Bar
Hello Bar is a pop-up and form builder that lets you create and add eye-catching pop-ups and forms to any page on your site.
You can use one of the built-in templates to get started or create your own design from scratch. Each pop-up can be customized by using the drag-and-drop editor. You can also have Hello Bar adjust the pop-ups to match your site’s look automatically.
There’s also a built-in A/B testing feature that allows you to test pop-up and form variants to improve conversions.
Pricing
Hello Bar’s free trial offer lets you try out the software completely free of charge. If you’d like to continue using Hello Bar after the trial period is over, you'll need to choose from one of the paid plans:
- Growth ($39/month)
- Premium ($69/month)
- Elite ($129/month)
11. Albacross
You can use Albacross to uncover which companies are visiting your website. And track visitors’ site activity to identify and prioritize hot leads.
It will send you real-time notifications about new leads via email and Slack. And push identified leads to your CRM automatically so that your sales reps can take appropriate action as soon as possible.
The platform also allows you to personalize your website based on visitor data to improve engagement and conversion rates.
Pricing
Albacross offers two plans:
- Self Service ($83/month)
- Growth (custom pricing)
12. Typeform
Typeform lets you create and embed engaging forms on your website so that you can collect lead information.
It supports 28 different question types, allowing you to collect a variety of different data. You can also set up if/then rules to ask relevant follow-up questions.
Typeform includes built-in form templates to help you set up new forms quickly. And allows you to add your brand logo, colors, and fonts to make the forms match your brand’s look.
You can also set up personalized follow-up messages to keep leads engaged after they submit their information.
Pricing
Typeform offers the following plans:
- Basic ($25/month)
- Plus ($50/month)
- Business ($83/month)
- Growth Essentials ($166/month)
- Growth Pro ($291/month)
- Growth Custom (custom pricing)
- Enterprise (custom pricing)
Streamline lead generation with the right tools
Ready to drive more leads for your business? Try out the tools from our list to find the best one for your specific needs.
