The software market is filled with SMS marketing tools. There are literally hundreds of options available.
To cut through the noise, we tested the top 9 SMS marketing platforms ourselves.
Here’s what we found.
1. TextNinja
TextNinja is a web-to-text software designed to help home service businesses convert more website visitors into inquiries.
It works by displaying an SMS widget on your website, which visitors can use to start a real-time conversation text with your business.
Each inquiry ends up in a central inbox, where you or your team can instantly respond and increase your chances of landing a job.
TextNinja also has an auto-response feature, which means that potential customers can get a reply straight away, even if your team is busy.
What we like
It’s very easy to add the TextNinja widget to your site. All you need to do is add a short snippet of code to your homepage.
Pricing
You can use the free trial offer to try out TextNinja for 14 days. Paid plans include:
- Starter ($29/month)
- Growth ($49/month)
- Premium ($79/month)
Ready to grow your business?
Capture leads, engage customers instantly, and turn conversations into sales with TextNinja's powerful SMS chat widget.
Start free trial
2. SimpleTexting
SimpleTexting is an SMS marketing tool you can use to send targeted SMS campaigns to thousands of contacts at once. Or segment your audience into multiple groups and enroll them into drip campaigns.
You can import your existing audience into SimpleTexting or use the platform’s opt-in tools to build a new one from scratch.
SimpleTexting also supports templates, auto-replies, and message scheduling.
What we like
SimpleTexting’s AI Assistant can help you draft effective promotional texts in seconds.
Pricing
SimpleTexting’s pricing starts at $39/month.
3. TextMagic
TextMagic lets you schedule SMS broadcast campaigns to your entire contact list at once. Contacts can start a two-way conversation by simply replying to your broadcast message.
You also have the option to track campaign results in real-time.
The company can set you up with a toll-free number for your SMS campaigns. You also have the option to bring your own number to TextMagic.
What we like
TextMagic includes a built-in CRM you can use to manage contacts, create segments, and more.
Pricing
TextMagic’s pricing starts at $59/month.
4. Subtext
Subtext is an SMS marketing platform that lets businesses send broadcasts and drip campaigns to thousands of prospects.
It offers a unified inbox you can use to read all the replies you get in one place.
Then, there’s the option to set up a keyword people can text to subscribe to your list.
Subtext also offers detailed analytics to help you understand what’s working and what isn’t.
What we like
Subtext lets you create and send interactive surveys via text to learn more about your audience.
Pricing
Subtext doesn’t display its pricing publicly. You’ll need to reach out to the company’s sales team to get a quote.
5. Textline
Textline allows businesses to schedule texts and send broadcast campaigns. It offers a centralized inbox you can use to manage texts for multiple phone numbers.
You can also set up auto-responders to make sure contacts get a reply instantly. And collect feedback using text surveys.
The platform allows you to create and save custom text templates to speed up campaign creation.
What we like
Textline’s Smart SMS feature lets you send an SMS campaign from multiple phone numbers, allowing you to complete a campaign more quickly.
Pricing
Textline offers a free 14-day trial you can use to test out the platform.
It doesn’t list its pricing publicly. You’ll need to contact their sales team to get a quote.
6. SlickText
SlickText’s text message marketing platforms offers a variety of tools to grow your audience, including web forms, website pop-ups, QR codes, and tap-to-join links
You can use it to draft text campaigns with the help of AI while personalizing messages using contact details.
And set up rules to automate assigning messages to specific team members or closing conversations after a set number of days.
What we like
SlickText offers a built-in drag-and-drop workflow builder that allows you to build a variety of different types of campaigns with ease.
Pricing
You can use SlickText’s free trial offer to try out the software. Paid plans start at $29/month.
7. Textedly
You can use Textedly to send 1-to-1 or mass SMS campaigns. Every Textedly account gets a toll-free phone number that’s approved for mass messaging.
The platform lets you import your existing contacts or grow your list using SMS keywords. You can also create opt-in forms to add to your website.
Textedly supports scheduled texts, auto-responders, and MMS campaigns.
What we like
Textedly offers a text-to-pay feature you can use to accept SMS payments.
Pricing
Textedly offers the following plans:
- Basic ($29/month)
- Bronze ($49/month)
- Plus ($79/month)
Ready to grow your business?
Capture leads, engage customers instantly, and turn conversations into sales with TextNinja's powerful SMS chat widget.
Start free trial
8. EZ Texting
EZ Texting lets you schedule SMS broadcasts or set up drip campaigns.
It offers a calendar view feature you can use to organize and see all your campaigns at a glance. You also have the option to personalize every text message using dynamic fields.
The platform supports text-to-pay, text-to-give (for donations), and dedicated short codes.
It also lets you compose and reply to texts using AI.
What we like
EZ Texting includes plenty of built-in workflow templates to help you set up welcome messages, appointment reminders, re-engagment campaigns, and more.
Pricing
EZ Texting offers the following plans:
- Launch (starts at $25/month)
- Boost (starts at $75/month)
- Scale (starts at $125/month)
- Enterprise (starts at $3,000/month)
9. Text-Em-All
Text-Em-All is an SMS marketing tool that allows you to send personalized campaigns to thousands of contacts at once.
You can import your existing contact list into the platform or build one using keyword campaigns.
Text-Em-All supports two-way texting, auto-replies, and survey campaigns. It offers detailed analytics to help you understand campaign performance.
What we like
Text-Em-All lets you create custom message templates you can reuse across campaigns, which can significantly speed up campaign creation.
Pricing
Text-Em-All offers a limited free plan. Monthly plans start at $19/month.
Choose the right SMS marketing tool for your business
All the tools on our list have the features needed to set up and run effective SMS marketing campaigns. It’s just a matter of choosing the one that’s the best fit for your specific business.
Our suggestion: take advantage of the free trial offers and try out 2-3 tools and see which one you like the best.
