Rewards Prevent Distracted Driving

Two Ways to Become a Sponsor

1. Become a regional sponsor of a contest – Regionally sponsored contests give high school students the chance to win a scholarship by driving safe with the MOTOVATE app. It’s an effective way to do “feel good” advertising as well as actually improve the safety of your community.
2. Become a brand sponsor of rewards – Brands can offer their products or services as unique prizes that drivers can win within the MOTOVATE app.

Rewards are key to forming safe driving habits. Negative deterrents establish a “big brother” psychology that is too easily eluded both physically and mentally. Positive incentives, on the other hand, provide the reward needed to help establish new safe driving habits. They also offer a great moment to share the excitement.

Establishing Safe Driving Habits With Incentives

When it comes to distracted driving, there is a clear habit loop established that triggers us to look at our phones when they make a notification sound. This loop is reinforced by our ability to check out phones immediately and get new information (a psychological reward). In order to help break this habit, we are replacing the “rewarding” effect of checking your phone with REAL REWARDS from REAL BRANDS.