We firmly believe in the power of positive incentives to drive behavior change. Negative deterrents establish a “big brother” psychology that is too easily eluded both physically and mentally. Positive incentives, on the other hand, provide the reward needed to help establish new safe driving habits.
When it comes to distracted driving, there is a clear habit loop established that triggers us to look at our phones when they make a notification sound. This loop is reinforced by our ability to check out phones immediately and get new information (a psychological reward). In order to help break this habit, we are replacing the “rewarding” effect of checking your phone with REAL REWARDS from REAL BRANDS.
We are currently signing up brands to offer unique rewards to drivers. Get in touch with us using the form below!
Rukkus Inc. is giving away a $100 gift card to one lucky winner for simply downloading and installing the TextNinja app. The winner will be chosen and alerted via email. $100 credit valid toward tickets purchased thru Rukkus.