There are 2 main reasons why texting and driving is a problem:
The sad reality is that regardless of the facts and statistics, group #1 does not think texting and driving is a problem until they have experienced a collision firsthand. And sometimes people fall back into the habit of driving distracted even after they have been involved in a collision. This is not as surprising as it sounds when you consider reason #2.
At TextNinja, we discovered this two-part problem and came up with a laser focused solution. TextNinja approaches problem #1 by raising awareness. We’ve built this concept directly into how the app works. It also attacks the root cause of being conditioned to the phone notification to break the habit of driving distracted.