100 Deadliest Days: What You Didn’t Know

by: Jess Goodwin

Maybe you’ve already read statistics on the 100 deadliest days of summer, but there’s more that you need to know! And more importantly, more that you can do to protect yourself!

Statistics for the 100 Deadliest Days of Summer

The statistics are alarming and tragic for the time-frame of Memorial Day to Labor Day. This period is historically known as the ‘100 deadliest days’ of driving for teens. This year, AAA reports that the number of teen drivers involved in fatal collisions is up 10% overall. And specifically in the summer months is increased by 26% compared to other months of the year.

This increase in risk can be attributed to extra travel time, extra passengers, and extra distractions. Speeding is also a factor in nearly 30% of collisions, and 60% of the teen drivers in said fatal collisions were not wearing a safety belt.

WeSaveLives.org image of teens driving in summer

WeSaveLives.org is a great resource for teens who want to help battle the ‘100 Deadliest Days’ statistics.

Think of it – all the new drivers on road trips to the beach with the gang (and the social media feeds to show it)! Ahhh, summer freedom!!!  And then – think of all the families whose happy summers could inadvertently be ruined by inattention to the road.

  • – Teens have the highest crash rate of any age group
  • – An average 260 teens are killed in car crashes each month during the summer.
  • – 60% of teen crashes today are caused by distracted driving.
  • – See more on the TextNinja statistics page or from WeSaveLives.org.

The Good News You Haven’t Heard

So now you’ve heard the stats, but there’s something else you need to know about the 100 deadliest days of driving….. You can actually get rewarded for safely cruising through your summer!

Aside from buckling up, watching the speed limit, and not piling too many people into your car, there’s something you can do to prevent distractions, too. And it’s as easy as tapping “Download”! The TextNinja app, available for Android and iPhone, will simply silence incoming messages while you’re behind the wheel of your car. What’s more, TextNinja is offering Premium Rewards all summer for taking your safety into your own hands – a win-win! (Featured Premium Reward this month is concert $$$ from Rukkus just for downloading!)
Rukkus rewards customers for safe driving

Whether you’re usually a safe driver, or you’re taking this warning as a timely wake-up call, why wouldn’t you want to earn rewards for driving text-free? For simply doing the safe, legal, right thing? With some positive incentive and the protection of TextNinja, the 100 deadliest days of driving have met their match.
Take action and join us in the battle against distracted driving – and get rewarded for it too!



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