No Starbucks drink has ever been as magical as the new Unicorn Frappuccino (at least marketing magic if nothing else). In a matter of just a few days, it has swept the nation. Some praise the sugar-laden drink, and although it is okay to #treatyoself occasionally, the frappe has some valid criticisms too.
The color-changing, mango-based cream frappuccino with a layer of sour is evidently so difficult to make that Starbucks baristas are flipping out. But we don’t care how magical or stressful, no drink should ever cause you to drive distracted.
The drink is not made of literal “unicorn crap” (though one of those words could be used to describe the ingredient list). But while the ingredients won’t win any health awards, having one of these drinks shouldn’t kill you. When the Starbucks Unicorn Frappacino becomes deadly, however, is when it is the cause for distracted driving.
This video of Starbucks barista Braden Burson having a meltdown about the Unicorn Frappe has gone absolutely viral. And we feel your pain, Braden, but PLEASE not while you’re driving! The most stressful day of his barista life could have easily turned into the last day.
It’s not only an example of visual distraction, but manual and cognitive too! The video has even been shared by national television networks without the slightest mention of distracted driving. So this has us wondering, how can our society be more concerned with a Starbucks drink than a deadly (and illegal) habit?!?
Of course it’s not the fault of a Unicorn Frappaccino or Starbucks in general that their barista drove distracted. But
should or could they do something to protect their employees? Promoting a culture of safety is big for a lot of companies, and that should extend to driver safety too. The time and money that a car
collision costs individuals will be directly reflected in their place of employment.
So, the large international chain could be setting a good example. Imagine if Starbucks could claim that every Starbucks barista (and that’s a lot of baristas!) drove text-free. Using an app like TextNinja, it is possible!
The gameful design and positive incentive-based model allow the TextNinja app to be more than a simple silencer of distractions. All employees would be competing (on a national and local level) for the most text-free driving for meaningful rewards. Most of the US population would say that a Starbucks coffee would be reason enough to drive text-free, but the employees might prefer a different incentive.
Whether or not Starbucks accepts a challenge to promote driver safety, YOU can choose to drive text-free on your own (#saveyoself). Since today is the last day for the magical Unicorn Frappaccino, you can use your trip to Starbucks as your first official text-free miles! Or if you can’t even stand the thought of the frappe, get TextNinja and drive text-free to protest Starbucks’ relaxed view of road safety. Yes, there are a lot of points to be made about the video of the barista, but let’s make sure that we mention the distracted driving!
Just how does a startup company go from idea to market with a solution to texting and driving? Listen in on this episode of Product Talk to get an inside look. Our very own Jess Goodwin sits down to chat with Jason Edgecomb from EX3 Labs.
TextNinja tackles a serious public safety concern in an innovative way. Rather than view texting while driving through the lens of punishment and control, it creates positive incentives for people to alter their behavior through a phone app where drivers will earn points for successfully refraining from texting while driving. It also automatically silences incoming texts and sends a customized reply message, which alerts your friends that you are driving and helps raise awareness about the dangers of texting and driving. The app even has a Campaign feature that allows community organizations to share their story, motivate text-free driving, AND provide a working solution to their followers who already want to drive safely, while quantifying their efforts through a points system so they can see the effectiveness of their message.
In part 1, we explored the statistics on distracted driving to find out how many text message distractions it takes to cause a collision behind the wheel. We found that it takes on average around 97,000 text distractions to cause a crash. Now, let’s put a monetary value on this concept, and see if the risk is relevant enough to prevent texting and driving!
We are very excited to announce our new partnership with Texting Thumb Bands from Denver, CO! For the past 10 years, they have have been running one of the most successful distracted driving awareness campaigns and simple reminder programs in the country. By joining forces, TextNinja’s texting and driving solution is added to this already powerful outreach.
Last day for the #UnicornFrappuccino! Love it or hate it, but don't drive while taking a video about it!… https://t.co/3v7YLEQEOs
about 7 hours ago
So, about this #UnicornFrappuccino craze... there's something that's not being said. Step up @Starbucks!… https://t.co/LliwDypnQr
about 9 hours ago
Is there a school on this map near you? Add your text-free miles to their Campaign! #takeaction #ChallengeAccepted… https://t.co/Y3Of59tGpX
about 2 days ago
Happy Friday to all the TextNinjas out there who are driving consciously & enjoying life! #TGIF #ChallengeAccepted #ninjasrule #saveyoself
about 2 days ago
RT @distractionadv: Course Mgr- Trans. Safety Inst. of DOT @NTSB roundtable 4/26 talks Law Enforcement training #Act2EndDD #DDAM https://t.…
about 2 days ago