Campaign deep links point users to content inside the TextNinja app. Your followers can click on the deep link from their smart phone, which will take them directly into your campaign page in the app. If they don’t have the TextNinja installed, it takes them to the appropriate place in the app store to get it. When they install the app and open it for the first time, they will land directly into your campaign page where they can quickly join.
Without a deep link, a person would have to find TextNinja on the App Store or Play Store, install and open the app, locate the Campaigns function, and then find your campaign and join. So a deep link combines two long steps into one seamless step.