Apr
23

The Viral Unicorn Frappe

No Starbucks drink has ever been as magical as the new Unicorn Frappuccino (at least marketing magic if nothing else).  In a matter of just a few days, it has swept the nation. Some praise the sugar-laden drink, and although it is okay to #treatyoself occasionally, the frappe has some valid criticisms too.

The color-changing, mango-based cream frappuccino with a layer of sour is evidently so difficult to make that Starbucks baristas are flipping out. But we don’t care how magical or stressful, no drink should ever cause you to drive distracted.

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Jan
31
Battle the Dangers of Texting and Driving with Capitalism

by: Guest writer Paul Sippil

TextNinja tackles a serious public safety concern in an innovative way.  Rather than view texting while driving through the lens of punishment and control, it creates positive incentives for people to alter their behavior through a phone app where drivers will earn points for successfully refraining from texting while driving.  It also automatically silences incoming texts and sends a customized reply message, which alerts your friends that you are driving and helps raise awareness about the dangers of texting and driving.  The app even has a Campaign feature that allows community organizations to share their story, motivate text-free driving, AND provide a working solution to their followers who already want to drive safely, while quantifying their efforts through a points system so they can see the effectiveness of their message.
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Dec
07
How to Prevent Texting and Driving with Rewards

by: Jim Ramirez

The Statistical Cost of Texting and Driving

In part 1, we explored the statistics on distracted driving to find out how many text message distractions it takes to cause a collision behind the wheel. We found that it takes on average around 97,000 text distractions to cause a crash. Now, let’s put a monetary value on this concept, and see if the risk is relevant enough to prevent texting and driving!

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Oct
03
Join Forces to End Distracted Driving

By: Jim Ramirez

A New Distracted Driving Campaign

In September, we announced a new safety partnership with the Anthony Phoenix Branca Foundation (or APB Foundation) and we’re very excited about the synergy of our ninjas with APB Foundation’s Bandana Army! It’s proof of our distracted driving Campaign feature and the power of meaningful partnerships.
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Aug
05
Bubble Soccer and an App to Stop Texting and Driving?

by: Jess Goodwin

Widespread campaigns from the government, other apps to stop texting and driving, and national safety organizations are contributing to growing levels of awareness about distracted driving. But for most people, it’s all-too-easy to acknowledge the dangerous statistics, and then quickly forget the relevance to their own lives.
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Live Feed @TextNinjaApp

RT @Safe_Roads: Texas: Texting ban almost in effect! @GregAbbott_TX 9 or 10 Texans want this bill to be passed. Please sign. https://t.co/G

about 2 days ago

RT @AHPOLICE: A friendly reminder to #putthephonedown. It could save your life. #enddistracteddriving @end_dd https://t.co/hWqZFLt3lb

about 2 days ago

RT @kjfadden: I achieved '250 Miles Driven Text Free' on @TextNinjaApp

about 7 days ago

Texting & driving increases your chances of collision by 23x. Not texting & driving earns you rewards. Make a wise choice! #WednesdayWisdom

about 1 week ago

RT @NOYSnews: #YouthCorrespondent video, Surgeon General Report on alcohol & drug use, #TreadWisely Challenge +more youth safety: https://…

about 2 weeks ago