Mobile Telematics for the Grey Fleet

Grey fleet (or “gray” fleet) is the term used to describe any vehicles that do not belong to the company, but which are used for business travel. This includes vehicles owned or leased by the employee via some form of reimbursement program from the employer. When these vehicles are driven on company business, they are considered part of the “grey fleet” – and as such fall under the responsibility of the employer. Like any company fleet, these drivers and their vehicles can be a challenge to manage.

Read more
Fleet Safety Metrics:  Lagging Indicators vs. “Nagging” Indicators

By: Jim Ramirez

In his blog titled Measurement: Friend or Foe, world renown thought leader and recognized expert on management, Aubrey Daniels, Ph.D., wrote, “Measurement changes nothing unless it is associated with meaningful consequences to those being measured.”  This is especially true for fleet safety metrics, where the ability to influence driver behavior is the biggest challenge facing fleets.  Incentivizing driver behavior can help any fleet reduce their risk, including the risk of distracted driving. However, as Dr. Daniels put it, be aware of which metrics are friend or foe.  

Read more
Preventing Distracted Driving Among your Professional Sales Force

By: Jim Ramirez

A good friend once told me, “everyone in the world is in sales, they just don’t know it.” Regardless of what anyone does for a living, they are in the business of selling themselves, their skills, their services and convincing others that they are needed.
Read more

Investing in Fleet Safety Technology: Distracted Driving and Telematics

By: TextNinja

Using the PERCEPT-CON™ Program to Help You Decide

When it comes to new (and potentially unproven) fleet safety technologies, there is really only one question: should I make the investment? Moreover, management is asking if this technology is not only the right fit for their fleet risk, but also for their company culture. At TextNinja, we help managers answer those questions through our one-of-a-kind telematics Perception Continuum (PERCEPT-CON™) program. Read more

Realistic Guide to Cell Phone Use While Driving – The ‘Best Driver Setup’

By: Jim Ramirez

Every driver has different needs while on the road, but staying connected is important for just about everybody. There are also times when it could be helpful, or even required, for a driver to use and engage with their phone while on the road. Although the safest recommendation would be to completely lock the phone away, out of sight, turned off, with no chance of distraction, it can be hard to entirely eliminate cell phone use while driving, especially if communicating via phone from the company car is part of your job. But with a few helpful tips and recommendations, you can easily minimize distracted driving while staying productive. Read more

Search Blog

Live Feed @TextNinjaHQ

RT @SaveALifeTour1: Interesting read. Could you have guessed which generation is the biggest culprit for distracted driving? https://t.co

about 5 days ago

RT @Safe_Roads: RT end_dd: RT PA4Justice: This morning PAJ member & co-founder of end_dd , Joel Feldman, gave a presentation to students at…

about 2 months ago

RT @MotovateApp: Congrats Timotea Garcia-Mendez our 1st @D_ShapiroLawAZ $5000 winner https://t.co/96Xlhdry7c https://t.co/A72lYRzhu9

about 2 months ago

RT @FonvielleM: We are excited to sponsor the Tallahassee/Thomasville $5000 Safe Driving Scholarship @motovateapp @textninjahq https://t.co

about 4 months ago

Does the person you love need a little 'motovation' to put down their phone while driving? #BeMine… https://t.co/QhlxL43Y9a

about 5 months ago

Stay Connected