Jan
31
Battle the Dangers of Texting and Driving with Capitalism

by: Guest writer Paul Sippil

TextNinja tackles a serious public safety concern in an innovative way.  Rather than view texting while driving through the lens of punishment and control, it creates positive incentives for people to alter their behavior through a phone app where drivers will earn points for successfully refraining from texting while driving.  It also automatically silences incoming texts and sends a customized reply message, which alerts your friends that you are driving and helps raise awareness about the dangers of texting and driving.  The app even has a Campaign feature that allows community organizations to share their story, motivate text-free driving, AND provide a working solution to their followers who already want to drive safely, while quantifying their efforts through a points system so they can see the effectiveness of their message.
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